An eternal phrase 'necessity is the mother of all invention" came in full light in our organization when the pressure of handling customers like City Centre ( Ambuja-Neotia Group), Merlin ( real Estate), Yoforia ( Frozen Yogurt) has compelled us to start the process of Digital Marketing Audit.
What is this audit anyways and why is it relevant ?
To start with the purpose of this audit is to do a 360 degree review of the Brand from dimensions like Business Objective Alignment, Competitors, Process Compliance and even parameters like Out of the box thinking, innovation etc
Lets try to touch the Objective Alignment and see what it is in the purview of a Brand's Digital Profile and what are we auditing anyways. The entire evolution of a Brand's digital profile in terms of Component Expansion Plan, Content Strategy ( Per Component), Ideation Calendar should all be driven by Objective. For instance a Brand which is into B2B ecosystem has to have a Linkedin Profile activated to connect to business peers, where as a brand which is trying to woo a specific segment of customers should have a content strategy aligned to them and these all are reviewed from a 3rd eye perspective in the course of the audits
Competitor analysis enables you to understand the differentiation you are bringing to the table vis-a-vis your competitors and times can give you very contextual insights and recommendation...
More in my next blog but for now go and fetch a Digital Marketing Auditor and start the process now....
What is this audit anyways and why is it relevant ?
To start with the purpose of this audit is to do a 360 degree review of the Brand from dimensions like Business Objective Alignment, Competitors, Process Compliance and even parameters like Out of the box thinking, innovation etc
Lets try to touch the Objective Alignment and see what it is in the purview of a Brand's Digital Profile and what are we auditing anyways. The entire evolution of a Brand's digital profile in terms of Component Expansion Plan, Content Strategy ( Per Component), Ideation Calendar should all be driven by Objective. For instance a Brand which is into B2B ecosystem has to have a Linkedin Profile activated to connect to business peers, where as a brand which is trying to woo a specific segment of customers should have a content strategy aligned to them and these all are reviewed from a 3rd eye perspective in the course of the audits
Competitor analysis enables you to understand the differentiation you are bringing to the table vis-a-vis your competitors and times can give you very contextual insights and recommendation...
More in my next blog but for now go and fetch a Digital Marketing Auditor and start the process now....
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