Social Marketing Simplified

In midst of all the hoopla and hype of creativity , virality we at MAGNE have taken a few simple steps to ensure that your Social Marketing activities are focused towards Brand growth and after every passing day you are attaining the knowledge of your Brand's impression on the online target group..

Though they are set of very simple steps but if implemented with discipline and understanding can yield amazing results

Step 1: Objectivity Analysis - The most important but always ignored or underrated phase of Social Marketing. The biggest challenge in this phase is that the Brand Sponsors feel that there is not much to tell and the Marketing agency goes with an assumption that they know everything. This phase if done well would enable you to draw up a very comprehensive and measurable road map

Step 2: Content Theme : A single view of your component wise content theme, the event calendar, the ideat-ion calendar and in a nutshell the complete blueprint of the platform from all dimensions. This deliverable gives the client a very clear understanding of how is brand would be taken care of in the Digital Space

Step 3: Weekly Action Plan - A plan of action or POA which is traceable to Objectives, has clear date and ownership helps you to bring the entire exercise to a more quantifiable framework\

Step 4: Analytics & Reporting - The final phase where you have answers to questions like : Who are the people who are most active on my platform, are they my TG, what kind of posting my TG is liking and how it is impacting the overall objectives

Subscribe to this space to get more such social snippets in the days to come

Digital Marketing Audit

An eternal phrase 'necessity is the mother of all invention" came in full light in our organization when the pressure of handling customers like City Centre ( Ambuja-Neotia Group), Merlin ( real Estate), Yoforia ( Frozen Yogurt) has compelled us to start the process of Digital Marketing Audit.

What is this audit anyways and why is it relevant ?

To start with the purpose of this audit is to do a 360 degree review of the Brand from dimensions like Business Objective Alignment, Competitors, Process Compliance and even parameters like Out of the box thinking, innovation etc

Lets try to touch the Objective Alignment and see what it is in the purview of a Brand's Digital Profile and what are we auditing anyways. The entire evolution of a Brand's digital profile in terms of Component Expansion Plan, Content Strategy ( Per Component), Ideation Calendar should all be driven by Objective. For instance a Brand which is into B2B ecosystem has to have a Linkedin Profile activated to connect to business peers, where as a brand which is trying to woo a specific segment of customers should have a content strategy aligned to them and these all are reviewed from a 3rd eye perspective in the course of the audits

Competitor analysis enables you to understand the differentiation you are bringing to the table vis-a-vis your competitors and times can give you very contextual insights and recommendation...

More in my next blog but for now go and fetch a Digital Marketing Auditor and start the process now....

Then why do I need an Industry Focus Course?

So, you are already in a professional course like BCA, MCA or doing your engineering- Charged to join the Professional world! then why do you need an industry Focus Course?

The history of education has changed a lot in the last few years. Gone are the days when students rely only on the heavy books and the Industry on the marks. Knowledge is important, but until and unless it’s rightly blends with the proper ‘live’ experience through hands-on and projects, its meaningless specially for the Industry.

                        Each and every college try to put their best effort in imparting the knowledge but due to the strict timeline and multiple subjects, at times the extensive practical knowledge is missed.

                    We, at MAGNE having an aggregated 30+ years of Industry experience with Top  MNCS and Global giants like Infosys, Citi bank, CTS, Wells Fargo, GE,PwC, KPMG etc  have amalgamated our  technical knowledge with Industry understanding to come up with the right blend of education.

  So, let’s look what industry expects from you:

Ø  A groomed personality

Ø  A detailed theoretical knowledge on the technical subjects interviewed

Ø  A detailed practical knowledge in practical projects – meaning how you have applied your knowledge in solving industry problems

Ø  A go-getter attitude

Ø  Hard work and dedication

Ø  Good communication skills

MAGNE’s Industry –enabler Course takes care of each and every point starting from detailed theoretical knowledge to live projects solving practical industry problems. We also groom each and every student to make them ‘Industry- Ready’ thorugh mock interviews, creating the perfect resume, clearing aptitude tests and many more……

Mitul Das

mitul.das@magneconsulting.com

Mobile:- +919830897683

MAGNE KM CoE Vision

 

MAGNE Consulting Pvt. Ltd.

ANNOUNCES

CAREER ENABLEMENT PROGRAMS WITH PLACEMENT ASSISTANCE

 

 

 

 

 

 

 

About MAGNE

MAGNE Consulting Pvt. Ltd., a consulting firm, headquartered in Kolkata provides a range of advisory services to businesses globally with core focus on Retail. At MAGNE we also undertake large scale enterprise deployments and provide a single touch point to our customers. Founded by a group of young and innovative minds backed by comprehensive industry experience, MAGNE targets to become one of the fastest growing consulting houses in the country.

MAGNE Service Portfolio

• Management Consulting for Retail vertical
  
  • Retail Advisory Program for 'Sustenance Retailers' (Upcoming Brands)
    
  • Innovative strategic and point solutions for 'Growth Retailers'
    
• Large scale 'Business Transformation'
  
  • Enterprise Architecture
    
  • Solution Architecture
    
  • Branding
    
  • Sales & Marketing Strategy
    
• Knowledge Management COE
  
  • Training with Placement Assistance
    
  • BI Consultancy
    
  • BI driven 'Point Solutions' for industry verticals ( Retail, Banking)
    

MAGNE Clients

Some of our prestigious clients

• WBNUJS
  
• Peerless
  
• Blue&Blues
  

 

• eTrans
  

 

• ICA
  

 

• Chandrani Pearls
  

  ……… ( and many more ….)
  

  
   

  
   

 

Training-Program Objectives

Career Enablement Program for Working Professionals, Fresher's and Students with Placement Assistance

• Class room based training taken by faculties with comprehensive Industry Experience
  
• Live Project experience and opportunity to work directly with industry veterans
  
• Placement assistance by providing personalized grooming for every participant
  

  
   

• Mock Interviews
  

 

• Special assistance for certifications (Microsoft, Oracle)
  

 

 

 

 

 

 

 

 

 

Our Current Courses

 

1. BUSINESS INTELLIGENCE (MSBI):-{2^nd BATCH STARTS FROM 7^th APRIL}
   

• BI Training with Placement Assistance
  
• Covers SSIS,SSAS,SSRS with SQL Server programming
  
• Hands-on in ETL, Cubes and Reporting
  
• Live project
  
• BI Consultancy work opportunity
  

  
   

• Duration – 3 Months
  
• Course Fee – INR 30,000/-
  

  
   

  
   

1. INDUSTRY ENABLER COURSE:-{BATCH STARTS FORM 17^TH MARCH}
   

• SOFTWARE PROGRAMMING using .NET Technology
  
  • ADVANCE SQL SERVER PROGRAMMING
    
  • LEARNING BUSINESS INTELLIGENCE BASICS AND TOOLS
    
  • PLACEMENT ASSISTANCE AND GROOMING
    
  • HANDS ON & LIVE PROJECT(WHOLE SESSION)
    

• Duration – 2 Months
  
• Course Fee – INR 12,000/-
  

  
   

1. BUSINESS Intelligence (Oracle,SAP,Informatica)
   :-{ BATCH STARTS FORM
   28-29^TH  APRIL
   }
   

• ORACLE BUSINESS INTELLIGENCE(OBIEE)
  
• INFORMATICA
  
• SAP BO ( BUSINESS OBJECTS)
  

  
   

• Duration – 3 Months
  
• Course Fee – INR 30,000/-
  

  
   

 

 

 

 

Expert Faculties

We have selectively handpicked our faculties who have got comprehensive industrial experience ( average 12+ years of experience in top MNCs like Wipro, TCS, IBM, PwC , Infosys etc) coupled with flair for training and mentoring.

Placement Assistance

After successful completion of the training, candidates will be given placement assistance in top multinationals in India as well as opportunities to work abroad. We have tied up with corporate partners who do manpower consulting for MNCs globally. Also, students can be absorbed in-house for MAGNE's BI Consultancy and Product development if found suitable.

Who Will Benefit

Fresher's, Students, Engineering students in 3-4^th year, Software Developers, Senior Developers, SQL Server Programmers, Project Lead, Oracle Developers, Junior/Middle level Business Executives, Computer Teachers.

 

Course Timings

Trainings will be held on Saturdays and Sundays for 2 hours each day for 2- 3 months per batch at the below mentioned venue. Students choices will be given due importance.

 

 

Training location

ICA CENTRE, CHOWRINGHEE ROAD

60B, 2^ND FLOOR, CHOWRINGHEE ROAD, DHARAMTALA (Exide Stoppage,Rabindra Sadan Metro Stoppage) Kolkata-700059

 

 

 

Our Success story

The first professional to enrol in our 'Business Intelligence' course has got a very good offer in business intelligence track. Though this 'Success' is attributed to the professional and his competency but as a group you also feel great being a part of this 'Success'. This is just a beginning and we are confident that we will have many more such success stories coming our way.

For registration and payment please visit:         

 

MAGNE Consulting Pvt. Ltd.

R.R. Plot No. 92,

P.O.- E.K.T.P; P.S. Tiljala

Kolkata – 700 107

Phone: (033)-2443-2101,

 

or spot registration on 11^th march at ICA(10 % discount)

 

 

For program queries please contact

Mitul Das

mitul.das@magneconsulting.com

Mobile:- +919830897683

Or,

Ayesha Hazra

ayesha.hazra@magneconsulting.com

Mobile:- 9830730849

MAGNE Knowledge Management Centre of Excellence

One of the key reasons of forming a venture like MAGNE is to create an Excellence driven ecosystem. All the people who make MAGNE what it's today have spent numerous years in top multi national companies and time and again have felt that 'there is a lot to offer, a lot to think and a lot to create' overall.

In the process of running a consulting business for a year ( www.magneconsulting.com) , we understood that changes have to start right at the beginning and that's the reason we formed  'MAGNE Knowledge Management CoE' in December 2011, a group which works closely with Students, Freshers and Working Professionals on various aspects like Core Industry Knowledge, Technology, Business Process, Lateral Thinking etc.

After talking to Industry Pundits, HR Managers and doing extensive surveys to understand the market needs as of today MAGNE KM CoE is doing workshops on the following topics

- Business Intelligence ( Focus on Microsoft stack & OBIEE) 

- Industry Enabler Course

All these workshops are run by very senior and qualified trainers who have got comprehensive industry experience backed by strong desire to share and mentor.

All these courses are backed up by a 'Live Project', simulating an Industry Environment enabling the participants to get a real life experience.

MAGNE KM CoE is currently running a Business Intelligence batch and the following batches are in the pipeline

• Business Intelligence ( on MS Stack) - Starts from 7th April
• Industry Enabler - Starts from 17th March
• Business Intelligence ( on Oracle Stack) - Starts from 28th April

Please subscribe to KM CoE to be a part of this 'Excellence' driven journey (http://eepurl.com/jmF5r) 

XBRL Way Forward - Taxonomy Extension

The financial reporting world has faced a number of changes in recent years. We have seen that with XML standards and especially XBRL there is an impact on the financial reporting supply chain. The most important aspect for XBRL market acceptance is the development of XBRL taxonomies, in order to standardize various business reporting domains. The XBRL framework is based on taxonomies as metadata and instance documents as data of the reports.

The taxonomy development has the following phases – pre-development, development and post development. MCA has provided the taxonomies by completing the pre-development and development phases of the taxonomies (currently they have released taxonomy for C&I, more industry specific taxonomies will be developed and released as we move forward with XBRL). The final phase is taxonomy usage and maintenance. The taxonomy usage and maintenance starts directly after the publication when feedback from the user community and companies filing using XBRL compliant format starts coming in. The feedback would include any bug, element level issues or any common "extension taxonomy" that has been used across various companies. These feedbacks have to be incorporated in the next version of the taxonomy release.

In India, for all the companies filing their financial statements using XBRL to comply with the MCA mandate, the phrase “taxonomy extension” is yet to be an understood term, as MCA has not allowed any taxonomy extension this year. But it is a only a matter of time when extension will be a requirement. The more companies start filing using XBRL and deal/drill/scrutinize the current taxonomies, the more they will need to use elements specific to the company and not present in the base taxonomy.

There is a narrow view that extension is only about adding brand new company specific elements which do not exist in the base taxonomy. While adding new elements is definitely one of the purposes for creating extensions, there are many other drivers for creating extension taxonomy. It can be a national or industry extension to these standards as well as company specific taxonomies. The base taxonomy compromises knowledge included in a single and stand-alone accounting or reporting standard or regulation. The jurisdictional taxonomy extension is a taxonomy using the knowledge base included in the base taxonomy and usually extends it for a certain geographical region. The industry taxonomy extension is enhancing taxonomy with industry specific aspects. Finally, the reporting company itself can build extension taxonomy for company specific elements.

You can tackle creating extension taxonomy by thinking about it as an upside-down pyramid. Beginning with the most general set of extension tactics and seeing if that suits the purpose. If not, we should move to a lower level, where more specific information is required. Once the taxonomy is approved by MCA, the extension taxonomy documents are as important as the Instance documents you submit to MCA. Special attention must be paid to the contents of the extension taxonomy. Extension taxonomies are much more than just about adding new elements; they include changes to Relationships, Labels, Linkbases, Calculations and more. Even if you have completely outsourced your XBRL preparation, it is important to work with your outsourced provider to understand what goes into your extension taxonomy since it is one of the documents that you will be filing with MCA.

MAGNE@XBRL

Guidelines for organizations preparing for XBRL implementation

As India gets ready to build a foundation for digitalization of financial reporting there are many things that need to be considered. There is bound to be a lot of inhibition and uncertainty with any new innovation. XBRL might be perceived as a regulator driven phenomenon right now but once the companies adopt and embrace it, the advantages will be manifold.

Based on what we have seen in the countries which have already implemented XBRL, there are certain challenges right from raising awareness and initiating an XBRL project to its implementation and realization. We believe that every organization needs to follow these guidelines to gear up for XBRL implementation.

1.       XBRL Knowledge - Everyone concerned should know what XBRL is, how it works and what problems it solves.

2.       Proactive dry run – A voluntary filing by companies will provide a good exercise in experiencing the new filing format even before the MCA mandate.

3.       Tool selection and implementation – XBRL filers should spend time on education, awareness, preparation and planning about the available implementation options.

4.       Choosing the right people – XBRL filings require a cross functional team from the accounting, finance and technology departments of a firm.

5.       Plan and support ongoing maintenance – The initial obligation of most companies will be to make themshelves compliant with the MCA mandate but they should also be ready for taxonomy changes and prepare for maintenance of source data, instance documents and all other related XBRL data and documents for future years.

6.       Tagging – Selecting the appropriate taxonomy applicable to the specific industry is the most important task because it is the basis of tagging data in an XBRL document. Organizations should take the time to review and understand the taxonomies to avoid errors in tagging and reporting data. The effort associated with tagging involves detailed accounting knowledge and the exercise of careful judgment by financial reporting specialists.

7.       Taxonomy extension – Extension of taxonomy documents are as important as instance documents. If the XBRL preparation has been outsourced it is important to work with the provider to understand the process of taxonomy extension. For this year MCA would not accept any taxonomy extension, all XBRL filing should adhere to the base taxonomies released by MCA. In future, companies filing with MCA will need to create extension taxonomy for their own unique disclosures and this will need a cross functional team.

8.       Report generation – XBRL is designed to define the content of a document separately from its formatting.  Hence, there is a need for a presentation format to operate in conjunction with the unformatted XBRL to enable human readability of the filings. Presentation layer plays an important role in XBRL based reporting.

9.       Ensuring quality

-          The tagging process should be validated by a CA to ensure the proper mapping of data elements

-          Making sure that the MCA defined taxonomy is used for generating the instance document

-          Rendered XBRL documents should be checked for accuracy and consistency

-          Filers should involve their auditors for assurance regarding the XBRL filing

10.   Leveraging XBRL for internal reporting – Organizations adopt XBRL as a strategic decision or as a requirement of a regulator like MCA. It would be wise for organizations to decide to leverage the mandate and use XBRL for their internal reporting as well.

Companies in India will be better prepared for their migration from the traditional paper based financial reporting and filing to the more interactive and technology enabled XBRL if these guidelines are adhered to from the onset itself.